Taylor Swift hisses ‘Look What You Made Me Do’
After many weeks of stunt queen tactics including but not limited to; deleting her entire social media presence to populate it with videos of a snake, Taylor Swift is back with her new song and it sounds like something from Rocky Horror Picture Show if it had sex with a Selena Gomez song to produce a diss that says “I’m trying new things sonically, but don’t worry – I’m still going to be milking those same old controversy narratives till they turn in their grave to get dat money!”
Taylor is 100% embracing her angry emo monster chick in this era, with a song that heavily references feuds with Kanye West and Katy Perry and makes it relatively clear that she’s not necessarily going to be reaching out to make up anytime soon. It’s a brave move in a music business which prizes the appearance of unity, but Swift may not have been chuffed that Katy Perry decided to open up about their disagreement to shift copies of her new record, in the same way that, you know, she herself did to shift copies of her last one with Bad Blood.
The lyric video makes a big nod towards old B-movie horror films, but more importantly, to the Feud title sequence. TBH I am fucking LIVING FOR THIS because we 1000% need more drama in our lives from Hollywood. Selena Gomez not talking about how she can’t fucking stand Demi Lovato? Boring! Jessica Alba and Jessica Biel pretending they don’t hate each other’s guts? The worst! Taylor knows we want their lives to be like a trashy high school toilet wall for us and she’s serving it up hard with this messy song.
To be honest, casting herself as angry feminist Taylor is probably the smartest move to open a new chapter for her – but is Katy Perry appearing increasingly stable by trying to use music for a more positive cause, at least in her theory, whilst Taylor appears to be getting down and playing dirty?
Time will tell who’ll end up being the victor of the now competing artists (Perry is the midst of an album cycle and Kanye may not be far off) but Taylor’s clearly laying claim to the idea that her successes will help her triumph over adversity in the end.