Fergie’s Double Dutchess continues to be the most promising album of the year.
Move over Kesha, step off Dua Lipa, cause Fergie’s Double Dutchess has a new trailer out, and I’m shook. The reigning queen of peeing herself on stage is bringing the Beyonce inspired visual album realness in this latest clip which marks the closing out of years of album delays for the much-loved crafter of such inspiring hits as ‘Fergalicious’.
No expense has been spared in the clip which features European alley intrigue, avant-garde artistry, war zones and neon visuals. Eye catching AF, Fergie could be reinventing herself as an artist willing to take actual real risks which is exactly what a music business plagued with collabs and boring Tropicana inspired pop needs.
Music Video Icon
Aside from Taylor Swift and Beyonce, the music video has become a neglected art form in recent years. Even the original queen of music vids Britney Spears turned out utter trash clips (Make Me?). Fergie looks sure to course correct for the format with Double Dutchess as a visual album that’ll make waves upon it’s 22nd of September release.
The album has been in gestation for years and an original attempt to launch it with 2014’s LA Love stalled, which resulted in Fergie separating from her long-time label Interscope to sign with BMG and create her own sub-label.
Fergie has been keeping a low profile for the past ten years aside from reuniting with the Black Eyed Peas for smash-hit records such as Meet Me Halfway and Boom Boom Pow. The success of the current iteration of the Black Eyed Peas can be traced back to the time when Fergie joined the group to launch Where is the Love, Shut Up and Don’t Phunk With My Heart – leading them to become one of the most popular bands of all time.
Will.I.Am confirmed in June 2017 in a shady as fuck statement that Fergie has exited the group to focus on her solo career. Fergie’s Double Dutchess will mark the first solo album from the artist since 2006’s The Dutchess.
That iconic smash sold over 5 million copies in America alone, and around 10 million worldwide. It also spawned six huge singles including London Bridge (2x Platinum), Fergalicious (4x Platinum), Big Girl’s Don’t Cry (4x Platinum), Clumsy (2x Platinum) and Glamorous (3x Platinum). Phew.